Let’s remember that this is advertising by a private multinational corporation that sells horrible, unhealthy food on a global basis. If significant, effective pressure is brought to bear on McDonald’s, it can withdraw any ad anywhere at any time. I don’t have a problem with commending McDonald’s self-interested recognition that advertising targeted to young gay consumers is an appropriate thing to do. But, such commendations must turn to outright, fierce opposition if the company decides to back off under pressure. And, no matter what their glib PR department spews out in response to inquiries about the French ad, withdrawing it from the airwaves under pressure originating from across the Atlantic is not out of the range of probabilities.